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Executive and professional education


Blockchain startup, Bond180, was founded by a team of three entrepreneurs who met while on their Cambridge MBA year.

Former MBA students networking at an event.

Life often throws up serendipitous friendships. For Parth Shukla, that meant meeting his cofounders Phil Holbrook and Conor Diviney during his time on the Cambridge MBA. The three-person MBA team launched blockchain startup, Bond180.

Bond180 is a platform that uses enterprise-grade blockchain, better defined as distributed ledger in this case, to issue debt. The space was entrenched with large, financial institutions acting as the middlemen between issuers of debt and investors who want to buy them. Bond180 is trying to make that activity more efficient by automating much of the process and making demand more transparent.

Philip Holbrook (MBA 2018).
Philip Holbrook (MBA 2018)

The business is the brainchild of Phil, who
came up with the idea after a consulting project with software company, R3, in
London, during his year in Cambridge.

He was working with them to define new use
cases for their technology in existing markets. He understood the technology
could really improve the fixed income space, explains Parth, and the idea for
Bond180 was conceived.

The three cofounders came together as a group earlier this year and have since been working on the business practically full-time, alongside their Cambridge MBA studies. Bond180 was then incorporated in June, and the group are now working out of R3, in London, after completing the Cambridge MBA in September.

The path to entrepreneurship

Parth grew up in India, before venturing to the US to study computer engineering. He’s a man with a studious mind that craves complex problem solving.

Parth Shukla (MBA 2018).
Parth Shukla (MBA 2018)

After graduating, he wanted to utilise his
skillset and became a consultant for Deloitte Digital in the San Francisco Bay
Area. He worked with a lot of big corporates going through the digitalisation
process, working on tools to heighten their digital efficiency.

Parth says that he came to a juncture where
he wanted to gain a broader understanding of how organisations function. He
also came across senior leaders at Deloitte talking in a language that was
heavily financial and out of his grasp.

“Being naturally studious I was drawn
to understanding a broader vision of how business decisions are made, how
financials work in any decision making, and how management of large teams is
done,” he explains.

Parth had also spent the best part of three
years with Deloitte Digital seeing how ripe inefficient processes were within
large corporations. Wanting to create more efficient processes was a key driver
for him to go off and create something on his own.

The Cambridge MBA was the next logical
step, as it “offers the most unique MBA experience among top schools, in
that it’s tied closely to the University of Cambridge,” Parth says. Many
Cambridge Judge MBA students harness entrepreneurial ambition.

“It’s an incredible institution, there’s
some great people out there, and I just wanted to immerse myself in that.”

Conor Diviney (MBA 2018).
Conor Diviney (MBA 2018)

At the beginning of the MBA, Parth and Conor worked on a consulting project together, the Cambridge Venture Project, that brought them closer together as friends. Consulting projects are a key part of the Cambridge MBA. Conor was separately friends with Phil, and that’s ultimately how the three came together as an entrepreneurial team.

How the MBA helped them set up Bond 180

The MBA class of 2018 consisted of 51
nationalities, with people from industry, finance, consulting, and

Parth says that interacting with such a
diverse cohort really adds to your thinking, and the way you see the world. For
all three cofounders, that experience helped them to hone their ability to
approach problems from multiple perspectives.

The finance and entrepreneurship modules
are also fueled by the latest cutting-edge research, Parth explains, and that,
alongside multiple real-life consulting opportunities, helped set them up for
success as entrepreneurs.

Phil’s consulting project was facilitated
by CJBS, and so our idea was fostered. “So you could say that this company
is a direct outcome of us being part of the Cambridge MBA,” he says.

The entrepreneurial vibe in Cambridge

The entrepreneurial vibe is quite unlike
any other ecosystem Parth has been a part of.

“The thing about Cambridge is it’s a
very open network. Everyone is a student, and everyone is learning and
incredibly smart, and that allows for cross pollination of ideas to
occur,” he says.

“There are defined forums where
entrepreneurial people congregate, and the Cambridge Judge Business School is
at the heart of that.”

Parth explains that they also learned from
professors relaying their own entrepreneurial journeys—their struggle to raise
money, their inability to pay themselves to support the business, and the
burden entrepreneurship places on you.

But that teaches you to be smarter with
your spending and the running of your business. You have to do a lot yourself –
Parth explains that on top of dealing with all the technology work, he also
recruits for Bond180.

Arguably the most important lesson the
triumvirate have learned is to be prepared to learn from failure.

Not everyone is onboard with their idea,
and Parth admits that dealing with rejection is part of the entrepreneurial

“Adapting and learning from failure is
what entrepreneurship is,” he thinks. “It’s the key difference that
determines who in the entrepreneurial journey will be successful compared to
who will not.

“Learning and reacting in today’s world, especially for a tech company, is the key thing that makes you stand out and allows you to adapt and be successful.”

This article was originally published in Business Because (author: Thomas Nugent ) .