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Executive and professional education

 

A wearable bracelet for epileptic sufferers – developed by Executive MBA alumni – was named “Best Start-Up” at a Venture Creation Weekend at Cambridge Judge Business School.

3d render Silver Trophy close-up (depth of field)

Angela Single (EMBA 2013)

Angela Single (EMBA 2013)

Angela Single (EMBA 2013) and Khayala Eylazova (EMBA 2014) developed a proposal for a digital bracelet that could be worn by those suffering from epilepsy. Should the wearer suffer a fit, their bracelet would alert family members through its wireless capabilities.

The venture was developed by Angela and Khayala whilst they were students on the Cambridge Executive MBA, and focussed not only the wearable bracelet itself but its distribution to low and middle income countries (LAMICs). 80 per cent of the world’s epileptic sufferers live in LAMICs, yet the World Health Organisation reports that these countries do not have the personnel, clinical equipment or medicine to tackle epilepsy effectively. In addition, sufferers continue to endure entrenched societal stigma towards their condition, which impacts upon their friends and family members as well.

Khayala Eylazova (EMBA 2014)

Khayala Eylazova (EMBA 2014)

Khayala – an entrepreneur and Senior Manager for Microsoft Financing International – has a friend whose child suffers from epilepsy. Her vision for the venture is to “make the world a better place for those living with epilepsy and to help them feel safe, connected and cared for.”

Developed under the heading “Wearable for epileptic sufferers – Empowering Families”, the venture was pitched at the Connected Device and Wearables Venture Creation Weekend at Cambridge Judge Business School. Organised by the School’s Entrepreneurship Centre, these three-day Venture Creation Weekends bring together technology and innovation entrepreneurs to develop, test and launch their ventures. Those taking part receive valuable feedback and advice from a panel of investors and product experts, including serial entrepreneur and business angel Jack Lang and Shaun Grady, Vice President of Business Development Operations at AstraZeneca.

Shaun Grady, Vice President of Business Development Operations, AstraZeneca said:

“The Venture Creation Weekend offers an invaluable opportunity for entrepreneurs to ‘test-run’ their ideas in a supportive environment. It allows them to learn and gain advice from others who’ve been in their shoes, so they can hone their business concept. It’s just one of the ways in which Cambridge Judge Business School is helping to nurture innovation and we’re excited to be part of it.”